IMBA论文中医药的网络推广(英文版本)

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Bar-Ilan University

Graduate School of Business

International MBA Program

Marketing

Dr. Amir flint-Goor

MARKETING PLAN (Outline)

Traditional Chinese Medical Care

The Global Network for TCM Service

11/3/2003

TABLE OF CONTENTS

Plan Summary (2)

History/ Management/ Organizations (2)

Product/Service Description (2)

Market & Customers (3)

Competitors (4)

Competitive Advantages /S.W.O.T analysis (4)

Environment (5)

Objectives (5)

Marketing Mix (5)

Proforma Financial Report (5)

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