哈佛商学院试水在线教育

哈佛商学院终于决定投身方兴未艾的网络教学热潮。它准备今年秋季正式在自主

研发的平台上面向文科专业本科生和应届毕业生推出一个收费1,500美元、包括3门基础商业课程的在线项目，战略大师迈克尔 波特这个级别的招牌教授们有望亲自担纲授课。

哈佛商学院试水在线教育 Harvard Business School on Friday made its first move into the digital educational realm with a $1,500 online program of three fundamental business courses for undergraduates and recent graduates of liberal arts programs. The school expects 500 to 1,000 students to enroll in the beta version of the program, which will launch this June for rising juniors and seniors and freshly minted college graduates who live in Massachusetts.

If all goes well, Harvard expects to make the CORe (Credential of Readiness) program available nationwide in the fall, with as many as 2,000 students, and to roll it out internationally early next year. Students who enroll in the pre-MBA program will take a trio of online classes -- business analytics, economics for managers, and financial accounting -- all taught by full-time, tenured, and endowed professors at Harvard Business School who have taught in the MBA program.

CORe is the first of what will inevitably be a portfolio of online courses and programs from the Harvard Business School, which has been quietly assembling an in-house online learning group dubbed HBS that now numbers 32 full-time staffers. In choosing to enter the digital education space with a paid offering, HBS has decided to pass on the MOOC bandwagon in which rival schools are providing both core and elective courses to hundreds of thousands of users for free.

The school will launch a set of classes in late spring 2014 taught by the school's big guns: strategy guru Michael Porter, Mr. Disruption himself; Clay Christensen; and HBS' top professors in entrepreneurship, Bill Sahlman and Joe Lassiter. They will respectively teach the microeconomics of competitiveness; disruptive innovation, growth, and strategy; and entrepreneurship and innovation. Christensen's course will require four to five hours per week over four weeks, while the entrepreneurship course will initially be limited to Harvard undergrads, graduate students, and postdoctoral and clinical fellows.

In the past couple of years, many business schools have been experimenting with massive open online courses, justifying their investments as a learning opportunity in search of a business model. In January of last year, the University of Virginia launched its first MOOC on growing an entrepreneurial business. In September, Wharton became the first business school to bundle a

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