福建润洲景观科技网络推广与营销方案99999999

南京庐剑网络推广与营销方案

【为了提升公司品牌形象，提高网站浏览量，增加客户签约数，扩大市场占有率】

目录：

三项工作..............................................................................................................................................................................02组织架构..............................................................................................................................................................................02岗位职责..............................................................................................................................................................................03

一、网站策划（站内优化）........................................................................................................................................03

二、网络营销专员（站外优化）................................................................................................................................03

三、SEM专员...............................................................................................................................................................04

四、平面美工.................................................................................................................................................................04

五、程序员.....................................................................................................................................................................04工作流程..............................................................................................................................................................................04 网络营销策略..................................................................................................................................................................05

一、微信营销..............................................................................................................................................................05

1.1 微信营销定位...................................................................................................................................................05

1.2 微信营销效益...................................................................................................................................................05

1.3 微信营销预算...................................................................................................................................................06

1.4 微信营销内容策划...........................................................................................................................................06

1.5 微信营销具体实施方法...................................................................................................................................06

1.6 微信营销效果监控...........................................................................................................................................14

二、微博营销..............................................................................................................................................................15

1.1 微博营销定位...................................................................................................................................................15

1.2 微博营销效益...................................................................................................................................................15

1.4 微博营销内容策划...........................................................................................................................................16

1.5 微博营销具体实施方法...................................................................................................................................16

1.5.6.1 舆情监测日报.........................................................................................................................................20

三、博客/空间营销.....................................................................................................................................................22

新浪博客营销..........................................................................................................................................................22

QQ空间营销............................................................................................................................................................25

四、口碑营销..............................................................................................................................................................27

新闻营销..................................................................................................................................................................27

论坛营销..................................................................................................................................................................28

五、数据库营销..........................................................................................................................................................30

邮件营销..................................................................................................................................................................30

短信营销..................................................................................................................................................................30

六、贴吧、知道、百科营销......................................................................................................................................31

贴吧营销..................................................................................................................................................................31

知道营销..................................................................................................................................................................32

百科营销..................................................................................................................................................................34

百度竞价策略..................................................................................................................................................................34

网站具备的要点..................................................................................................................................................................35

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