高级英语期末复习

I. Definition(15%) 此题请写在答题纸上

Directions:Give the definition of the following.

(5 items)

Ⅱ. Translation (25%)此题请写在答题纸上

Directions:Translate the following expressions from English into Chinese or vice versa. Section A Phrase Translation (10%)

(10 items)

Section B Sentence Translation (15%)

(3 items)

Ⅲ. Reading Comprehension (40%) 此题请用铅笔填涂在机读卡上Directions: There are 4 passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A., B., C. and D. You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the centre.

（4 passages 20 items）（No. 41 – No. 60）

IV. Writing (20%) 此题请写在答题纸上

1.Definitions

1) free enterprise: an economic system in which private business compete with each other without much government control. (P3)

2) business plan: a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. (P5)

3) Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. — the American Marketing Association (P25)

Marketing refers to the core business philosophy that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties. — the World Marketing Association (P25)

4) Product is anything that can be offered for sale or use to another individual. It covers everything that goes into the development of the tangible or intangible object. (P26)

5) Place refers to where and how you sell your product and where and how you distribute your product. Place can set quality and price expectations.

6) Promotion refers to the way you choose to promote your product, such as advertising, public

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