中国矿业大学2012~2013学年第二学期
英语2010级《涉外礼仪》期末论文
Business Etiquette in Latin America
1. Introduction
Latin America is a vast and diverse cultural space stretching from the Mexican border to Cape Horn, from Peru to Brazil. It has become an increasingly exciting destination for individual investors and companies due to the region's solid growth and good prospects. However, doing business in Latin America can prove difficult not only because of its bureaucratic burdens and political instability, but also because of the region's distinct behavior rules and customs. Even though there are important and distinct differences within this major region of the world, there are some common habits and similarities within the Latin American culture.
In all Latin countries, the attitude toward time is less rigid than among North Americans and a 30 minute delay should not be a surprise. Strict punctuality is not a standard in the region, although some countries (Chile, Bolivia) consider it a priority. You might have to wait longer for people with authority. Regardless of that, it is best to arrange the meeting a week or two in advance and arrive on time in order to show deference and the right attitude.
Attitude to appearance is varied throughout the region, but it is safe that while doing business in Latin America you are expected to wear formal and stylish attire. Latin American countries, especially those in South America, are very formal when it comes to business attire. When conducting business you would be best advised to wear a suit in conservative colors. Women should be sure to where appropriate length skirts with pantyhose.
Personal space in Latin America is much closer to the body that many people
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