Analysis of Henkel Case

Henkel公司案例分析

An Analysis of Henkel Case

This text reveals that there exist several key issues in the management of Henkel. Firstly, evaluation system of employees seems a bit strict to employees. In order to become a more successful and competitive company, employees must constantly strive to do the best work possible. This evaluation on one hand may undercut the morale of employees. On The other hand, this will impose a heavy burden on the employees by rating them, which will in turn cause mental pressure or even mental illness to them. Secondly, the standardized employee evaluation may lead to cutthroat competitions, since it emphasizes competition rather than corporation in the company. This appears controversial to human rights to some degree. Thirdly, the new wining culture highlights performance proposal a lot. It can be seen that this brand culture lacks real human concern for the employees. Last but not least, the new slogan may not attract customers as much as the old one, “A Brand Like a Friend”. As is seen, the old one features more humanity than the new one and sounds more approachable to customers.

Considering these defects, it requires some correction for the new vision. The company is recommended to promote healthy competitions by focusing on the group performance a bit more. Moreover, it should not publicize the ranking of employees. Instead the factors that influence performances of employees, such as working condition and entertainment

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