浙江省旅游服务贸易国际竞争力的实证分析

浙江省旅游服务贸易国际竞争力的实证分析

摘要：当今服务贸易领域中，旅游服务贸易的发展位居前列。随着服务贸易自由化进程的加快，浙江省单纯靠比较优势已经不能抵抗国际旅游市场的竞争，因此需要全面提升浙江省旅游服务贸易的国际竞争力。本文通过对浙江省旅游服务贸易的比较优势理论和钻石理论为基础，对浙江省旅游服务贸易环境现状做了较细致的探讨，在对浙江省旅游服务贸易的指数分析后提出了提高浙江省旅游服务贸易国际竞争力的建议和措施。 关键词：旅游服务贸易；竞争优势 ；国际竞争力 ；国际贸易竞争力指数

Abstract：Tourism service trade is currently the rapidest developing area in the field of trade in services. With the accelerated process of service trade liberalization, Zhejiang province can't resist international tourism market competition only by comparative advantage. So it must improve international competitiveness in tourism of Zhejiang province. Based on the Comparative Advantage Theory and diamond theory ,the passage analyses the the present situation of Zhejiang province tourism service trade environment present situation. Through the analysis of Zhejiang province tourism service trade index,we should propose the countermeasure to promote Zhejiang province traveling service trade international competition level.

Keywords: Tourism service trade ; Competitive Advantage; International competitiveness;The international trade competitiveness index

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