广告英语的语言特点

毕业论文,广告英语的语言特点

The Language Features of Advertising English

Zhang Vickizhao

Class Six (English Major), College of Foreign Languages

Ningbo Dahongying University

Abstract: Nowadays advertising has penetrated into every corner of our life as its transmitting information in many forms: newspaper, magazine, TV, radio as well as network. The goal of advertising decides its language to be simple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. Under such circumstances, a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters. This paper presents an analytical study on the language features of English advertisements at lexical, syntactic and discourse levels. Advertising language features are summarized from the above mentioned three aspects and possible reasons will be given in the light of the meaning, and function of language.

Key Words: Advertising English, language features

1. Definition of Advertisement

Advertisement is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

2. Roles of Advertisement

We live in a world of advertisement. As potential consumers, we are endlessly bombarded with all kinds of product or service information from various media including newspapers, magazines, television, radio, posters and Internet, etc.

Advertisement provides a valuable service to society and its members, because it defines for consumers the meaning and the role of products, services, and institutions.

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